Turki Alalshikh Promotes Live Zuffa Boxing Media Day at Fanatics Fest
Turki Alalshikh urged fans to tune in Saturday for the Zuffa Boxing Media Day streaming live from Fanatics Fest in New York City. The Saudi official highlighted the chance to hear directly from several prominent boxers as the promotion continues building its presence in the sport.
Alalshikh, a co-founder of Zuffa Boxing alongside UFC CEO Dana White, shared the announcement on social media. The event forms part of the promotion’s ongoing effort to generate attention ahead of its upcoming cards.
Zuffa Boxing launched earlier in 2026 as a joint venture between TKO Group Holdings and Saudi-backed interests. It has already staged multiple numbered events and secured a media rights deal with Paramount+. The New York media day arrives just over a week before Zuffa Boxing 09, scheduled for July 26 at the Infosys Theater at Madison Square Garden.
That card is set to feature Brooklyn’s Edgar Berlanga against Steven Butler in a super middleweight bout, along with Richardson Hitchins in another featured matchup. Ryan Garcia and Conor Benn, who are scheduled to meet in September, were also confirmed to be on site for the media session.
Alalshikh’s post directed followers to the live broadcast. “LIVE | Watch Zuffa Boxing Media Day and hear from some big boxing names at Fanatics Fest in New York City,” he wrote, attaching the stream link.
The appearance of established names at a major consumer event like Fanatics Fest underscores Zuffa Boxing’s strategy of blending traditional fight promotion with broader sports and entertainment platforms. Placing fighters in front of large crowds outside the usual press conference setting helps expand visibility beyond core boxing audiences.
For a promotion still in its first full year of operation, moments like this serve a practical purpose. They keep the roster in the public eye between events and reinforce the connection between Zuffa Boxing and the larger combat sports ecosystem already familiar to Dana White’s UFC audience.
The media day also arrives as Zuffa continues signing recognizable talent. Berlanga and Hitchins joined the promotion earlier in the year, citing the opportunity for bigger stages and stronger marketing support. Their presence in New York this weekend keeps that narrative active heading into the Madison Square Garden show.
What happens next centers on the July 26 card. A successful media day and solid attendance at MSG would give Zuffa Boxing additional momentum as it targets further expansion later in 2026. Fans watching the stream will get the first look at how the fighters are framing their upcoming bouts and the promotion’s larger ambitions.
